I’ve had a lot of requests recently to break down how a Zoom makeup lesson could be formatted. As you know, I’m all about finding ways to monetise our businesses online so that we can take comfort in knowing money is coming in even when we’re not able to physically go to work. Zoom makeup lessons are a brilliant additional service to advertise on your social media or website and I’ve had many friends, colleagues and students thrive from offering these services.
In this blog post, I want to break it down for those who may be a little overwhelmed at how to go about formatting a makeup lesson over Zoom and hopefully it will give you the confidence you need to start advertising this extra service!
A SUGGESTED FORMAT FOR A ZOOM MAKEUP LESSON
Firstly, let your client know that they can record the zoom call if they wish, that way they can keep the footage to look back on after the lesson is over.
STEP 1: Find out exactly what your client is looking to gain from your lesson – Perhaps it’s to learn how to do a specific eye look e.g. winged liner or a smokey eye? Do they want to learn a complete start to finish makeup look e.g. everyday go-to day time look or a new go-to evening look?
STEP 2: Ask your client to walk you through their usual makeup routine (if they have one) and how they like to apply their products/what products they like to use so that you can best understand how to help them improve their technique and also understand them as a consumer so you know what kind of products they would appreciate you recommending.
STEP 3: You can go ahead and start walking them through the makeup look they want to learn. I like to do my makeup at the same time as my client, step by step, so we can work together and I can teach specific techniques through demonstration. During this process you can also recommend specific products you think would look great on them/be easy for them to use. I like to have my makeup kit out behind the laptop so I can basically ‘shop my kit’ for products to demonstrate/recommend.
STEP 4: Once your client is happy and you’ve taught them what they wanted to learn, you’re good to end the call, but let them know that you’ll send a follow up email including key techniques you taught them/a breakdown of products you recommend they buy with links if you wish to include those!
Generally speaking, the more effort you put into a Zoom makeup lesson, the more you are able to charge. There are certain things that you can charge as an add on for an additional price e.g. maybe the follow up email with a breakdown of products/techniques is something you don’t wish to include in the original price and it may be a good idea to add that service as an extra charge. I think offering a range of services as a sort of ‘service menu’ is a smart idea and opens up the opportunity to make more money whilst still offering something affordable for those not willing to spend as much during these hard times.
A friend of mine suggested another way of offering a Zoom makeup lesson service which I thought was brilliant. She has been offering customised makeup tutorials which cater for those who may feel a little intimidated at the thought of doing makeup in front of a makeup artist or who just want to try out makeup looks in private. This is how she likes to break down this service:
STEP 1: Schedule a 15-20 minute zoom call with your client. In this time you’ll just have a quick chat and understand what they want to learn, their problem areas when it comes to applying makeup and you’ll also be able to examine their eye-shape/face-shape which will help you customise the makeup tutorial e.g. if your client has hooded eyes you can make sure to cater the eye makeup to suit them specifically.
STEP 2: You then have a window of time to make their customised tutorial. You will let your client know before hand how long you need to make the video e.g. 3 days or however long you decide! Make sure to really make this tutorial specific to your client’s needs.
STEP 3: Edit the video so that its 10-15 minutes maximum. Short and sweet is always a good idea because it means you’re straight to the point and not over complicating anything. Remember that people wanting a makeup lesson are usually beginners and it’s important to make their tutorial as simple and easy to follow as possible. InShot is a brilliant app I use to edit my videos and its perfect for these tutorials. You can break the process down step by step and make sure the video is really condensed, cutting out any footage you don’t need.
Alternatively, you can also add a customised makeup tutorial as an add-on charge to your standard Zoom makeup lesson! The possibilities are endless!
Don’t forget if you’re looking for my ways to be productive during this time, Level Up is your go to makeup resource. Not only is Level Up the ultimate road map to building a successful career as a makeup artist, it also teaches you the tools and strategies to market you and your business, and utilize social media like a boss!